Key Account Manager – Off Premise

Job Summary

Half Acre is looking for a Key Account Manager – Off Premise. This position’s primary duties will be to develop and maintain our chain business sales strategies.


  • Develop short and long-term chain business priorities and identify issues/opportunities across trade channels
  • Deliver depletion, market share and distribution objectives
  • Manage and develop customer relationships, ensuring focus and execution against company objectives and provide appropriate feedback and direction based on performance.
  • Develop and execute sales programming ensuring consistency with company objectives within chain customer set.
  • Develop effective working relationships with distributor chain management teams driving strategic and tactical initiatives.
  • Analyze performance to address variances and ensure that corrective actions are implemented in a timely manner
  • Build the annual chain customer planning process and manage it to completion
  • Provide management with market intelligence including sales trends, product developments and competitor activity, and recommend strategies to address these trends
  • Observe all state and federal laws pertaining to the sale, merchandising and promotion of malt beverages
  • Calling on and developing programs with regional chains throughout the HABC footprint, including C-Stores, Liquor chains, and Grocery chains.
  • Expand distribution by both number of accounts as well as number of SKU’s within accounts
  • Expand shelf and display activity within off-premise accounts
  • Work closely with the HABC Sales Team Director and Manager to maximize success in these regional chains and with the Marketing Team to ensure creative program
  • Work the market to audit sets, programs and sell to individual buyers/assist our team/distributors as needed.
  • Create and maintain a chain tracker for placements, sets, and programs. Update and distribute to sales reps on a monthly basis, to implement accountability at the street level.
  • Report monthly updates and progress to Sales Director.

Required Skills

  • Must be 21+ years old
  • Prior experience calling, and servicing key accounts required
  • Has demonstrated the ability to evaluate information and prioritize actions in response to evaluation
  • Proven track record of meeting and exceeding sales objectives in the beverage industry.
  • Ability to integrate within a team while also working alone for a large percentage of the time
  • Ability to develop and interpret spend, performance and financial reports
  • Efficiently manage POS and local sales activation budget
  • Efficiently manage monthly travel & entertainment budget
  • Possess superior analytical skills
  • Skilled at identifying opportunities and developing solutions
  • Results-oriented
  • Self-Starter and self-motivator
  • Excellent verbal and written communication skills with internal and external customers.
  • Superior sales presentation skills
  • Must have a valid driver’s license
  • Must have a willingness to travel and frequently travel for multiple days
  • Ability to work late nights, early mornings, weekends and holidays to support sales activities
  • Strong alignment to company culture and values

Beneficial Experience

  • BA/BS or relevant post-secondary education are preferred
  • Excellent Computer skills and is very knowledgeable/experienced with PowerPoint, Excel and Word.
  • Minimum 5 years adult beverage / consumer good industry experience
  • Must know how to analyze data from IRI, Neilson and VIP System
  • Pre-existing relationships with chain buyers locally, regionally and nationally.

Physical Requirements

  • Prolonged periods sitting/driving in a car and working on a computer
  • Able to lift and transport loads up to 65 pounds

Apply now!

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Our Commitment

Half Acre is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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